Visit the Luino market: Every Wednesday, one of the largest markets in Europe offers local products and crafts.

Every Wednesday, the Luino market brings the shores of Lake Maggiore to life with an explosion of colors, scents and traditions. Considered one of the largest and oldest markets in Europe, the Luino market is an unmissable stop for those who want to discover the authenticity and charm of this enchanting lakeside town.

A historic market

Founded in 1541, the Luino market is a true institution, attracting visitors from all over Italy, neighboring Switzerland and other European countries. It extends along the lakeside and the streets of the historic center, offering a spectacular setting for a day of shopping and discovery. With over 350 stalls, the market is the ideal place to find quality products, local crafts and gastronomic specialties.

What to find at the Luino market

The market is famous for the variety of products on offer, ranging from traditional items to more modern objects. Here are some of the most popular things to buy:

1. Local Food: Artisanal cheeses, cured meats, honey, wines and typical local sweets are among the undisputed protagonists of the market. Perfect for taking home a taste of Lake Maggiore.
2. Handicrafts and Artisanal Goods: Stalls with carved wooden objects, hand-painted ceramics and fabrics made by local artisans offer unique and authentic souvenirs.
3. Clothing and Accessories: From Italian footwear to high-quality clothing, the market offers many opportunities for those looking for fashion items at competitive prices.
4. Flowers and Plants: Colorful stands of fresh flowers and garden plants are a delight for nature lovers.
An Experience Beyond Shopping
Visiting the Luino market is not just about shopping, but about living an authentic experience. As you stroll through the stalls, you can savor the lively spirit of the local community, listen to the vendors tell the story of their products and enjoy traditional dishes at the kiosks and restaurants along the way.
Between one purchase and another, take a break to explore the lakeside, relax in one of the outdoor cafés or visit the historic center of Luino, with its characteristic streets and charming little squares.

How to get to the Luino market
Luino is easily accessible from Cannobio:
• By car: The journey along the SS394 takes about 30 minutes. There are parking lots near the center, but it is advisable to arrive early to find a spot, especially in the summer months.
• By boat: The Navigazione Lago Maggiore connections allow you to reach Luino by lake, enjoying a spectacular panoramic view. The return ticket from Cannobio costs about 10-15 euros, with departures in the morning and returns in the afternoon.
Helpful tips
• Bring a large bag or a shopping cart, as there will be many temptations!
• Wear comfortable shoes to walk along the market route.
• Don't forget to negotiate the prices: it's a consolidated tradition that adds a touch of fun to the experience.
An appointment not to be missed
Whether you are looking for typical products, unique souvenirs or simply want to immerse yourself in the lively atmosphere of a traditional market, a visit to the Luino market is an unmissable experience. With its mix of culture, shopping and scenic beauty, this historic market will win you over and give you an unforgettable day on Lake Maggiore.